Wolfgang Eigner graduated from the University of Vienna with a Master’s degree in Economic and Computational Sciences. He started his career programming customer databases for a bank, then working in heavy industry strategy departments and for a few years he learned the tricks of the trade as an assistant to a well-known Austrian industry CEO. At age 30, he became Corporate Communications Director for ABB Asea Brown Boveri in Austria, where he was responsible for the group’s PR, financial relations, internal communication, and advertising. In 1993, he moved to the agency side (first Ogilvy & Mather, later Lowe), where he held Managing Director positions in Vienna, Austria and Warsaw, Poland, later becoming Planning Director for the Central and Eastern European region and ultimately Worldwide Strategic Planner for Lowe’s Nestlé account. Since 2015, Wolfgang is the Global Strategic Director for IPG’s Zurich Insurance account. Besides that, Wolfgang also works as an independent brand consultant and teaches communications strategy at Werbeakademie in Vienna. Wolfgang is a certified Hypnotherapist, to round things off. He’s 57 years old, married to a Polish wife, and a proud dog-owner. He currently lives in Valencia.

Hartmut’s ambition is to help companies advance, grow, and be more successful by unleashing the power of communications. During his 20+ years’ experience, he has executed and developed a wide range of high-impact communication solutions which successfully address change situations across leading international companies. Hartmut joined Siemens in 1999 and accompanied the growth of its global financial services business in various communications roles. The communications team acts as a business partner by guiding the company towards profitable growth, by establishing ongoing change to remain successful in turbulent times, by digitalizing communications and engaging in relevant discussions, and by establishing an open and transparent culture based on agile values. Hartmut holds a PhD from the University of Salford, UK. Before joining Siemens, he worked in communications for other financial companies, e.g. the German Stock Exchange in Frankfurt.

Irina is a global content strategy expert and speaker with extensive experience in the technology and non-profit sectors. Leading a content strategy function at SAP, she feels fortunate to shape superior customer experiences with a focus on digital transformation. Irina has driven large content marketing projects and guided co-workers and teams in her various roles. Her ability to connect with people across cultures and functional areas has been a key factor for success in multiple fields of marketing and communications. Irina’s passion for mentoring, great customer experience, and content as a connector and differentiator is what makes her run.

Sanne van Schoonneveldt is the Director of Global Content Strategy and Planning at Philips. In this role, she defines and directs the global content strategy for maximum business impact, overseeing the strategic editorial planning to position Philips as a relevant health technology brand and industry leader. Philips is currently experiencing a transformative phase and content strategy is critical in shifting perceptions of a 126-year-old brand across multiple markets. Sanne has experience in leading strategic content programs at times of change; she is passionate about building and telling brand stories which create trust and engagement with diverse international stakeholders. Prior to joining Philips, Sanne founded and directed a boutique content marketing agency. Before this, she held the position of Head of Global Corporate Communications at Dorel Juvenile, the world’s leading juvenile products company and owner of brands like Maxi-Cosi, Safety 1st, and Quinny. At Dorel Juvenile, she played a key role in identity development and rebranding after multiple mergers and acquisitions, and successfully set up a central global Communications Center of Excellence. Sanne studied International Business (MSc) at Maastricht University (Netherlands) with a major in Marketing; she also holds an executive MBA degree.

Giovanni has been in Dell for over 16 years and he is an enthusiastic Social Media user and professional. An Italian based in Montpellier (France), he has covered different management roles in Customer Services, Programs, and Executive Escalations. In 2010, Giovanni was appointed as the leader of the Social Media Support team which is currently up and running in 15 different languages. At present, Giovanni leads the Global operations for EMEA, Latin America, and APJ and drives customer engagement and digital content through Social Media. Prior to working at Dell, Giovanni has 5 years’ experience in Compaq/HP in Europe and in the Middle East, with a background in foreign languages, management and communication, and a passion for photography. Giovanni is regularly invited to international events and university master’s degree classes to share the Dell Social Media experience in Customer Services and to deliver lectures on the impact of social media customer experience in B2C and B2B businesses.

Lasse Hoegfeldt is the Head of Communications and Social Media at Jyske Bank. In 2008, he was involved in the transformation of Jyske Banks communication department into a brand newsroom and is one of the creators of the award-winning online TV-station and internal/external communication platform: Jyske Bank TV. Lasse is currently the editor-in-chief at Jyske Bank TV.

Gaetano Mecenero, a digital change evangelist at heart, has years of experience in communication, digital/content marketing, and change management. He is responsible for content marketing strategy & projects at the insurance company AXA Switzerland. He also works as a lecturer at Zurich University of Applied Sciences and is the CMO of the startup Futurae Technologies, which provides cyber security authentication solutions.

Giuseppe Caltabiano is a highly-talented, results-orientated global marketing executive with 20+ years’ success spearheading instrumental B2B & B2C operations. As a renowned content marketing speaker and writer, he has achieved an essential place among the 2017 Top 25 masters of multi-channel marketing and was voted as one of 2016’s most influential Euro-pean B2B marketers by software company Traackr. Furthermore, he is an innovative creative strategist with a passion for advising top global brands across the financial, technology, industrial, and consumer sectors to produce world-class content and digital marketing strategies, including Schnei- der Electric, Cisco, Generali, Virgin Media, Capgemini, Motability, and many more. Giuseppe is currently content marketing chief strategist at Scorch, the worldwide renowned content marketing agency, where he defines content marketing strategies for large enterprises. Giuseppe has an MBA from Milan’s SDA Bocconi School of Management, a degree in engineering from the University of Milan, and is trained on mergers & acquisitions at the London Business School. He currently lives in London.

Marie manages digital customer experience projects for IBM’s Hybrid Cloud software. With a background in technical communication and information architecture, she develops scalable content strategies and organizational frameworks to deliver the right content at each stage of the customer experience. She considers content and organizations as living systems. She leverages collective intelligence and design thinking methodologies to drive meaningful innovation. Outside of IBM, she continues to investigate holistic practices through yoga and teaches content strategy and design at Paris Diderot University.

Uwe Jaeger is the Vice President of Device Marketing & Service Management at Deutsche Telekom. He is a highly accomplished executive with broad experience in international marketing and executive leadership. A proven worker in agile medium-sized enterprises and major companies, he has over than 20 years’ experience managing brands and teams in an international consumer marketing environment, music, technology, and consumer lifestyle marketing. He is responsible for the development and execution of international device marketing under significant novel challenges of mobile and fixed-line marketing, communication, and new related processes with regards to the latest market trends and requirements of 13 different markets within the DTAG group.

Ksenia Khalina, a senior marketing and trade marketing professional, is currently the Head of Global Heineken® Trade Marketing with HEINEKEN, vigorous brand architect, and enthusiastic team leader with over 15 years’ experience in senior managerial and commercial experience in leading FMCG companies (such as HEINEKEN, Chupa-Chups, Colgate-Palmolive, Reckitt Benckiser) in different markets. She also has a diploma in architecture. She is passionate about consumer, shopper & customer insights, occasion-based and purposeful marketing, innovations, digital & e-commerce, people development, building winning teams that constantly deliver great results, and generating sustainable revenue growth and added value for the company, customers, consumers, and the environment. Currently, she is on a mission of developing the digital part of Marketing and Trade Marketing functions, building exciting UCL, Formula 1, and James Bond visibility & activations for the Heineken brand on shop “floor” on- & off-line. A ‘woman of the world’ throughout her life, she has connected the dots on the world map by working in Astana, Tallinn, St. Petersburg, Fort Lauderdale, Vienna, Amsterdam and counting.

An experienced brand strategist with an entrepreneurial spirit, Amy leads the charge on expanding strategic capabilities in the EMEA region for iris Worldwide. With a depth of experience in integrated planning across ATL, BTL, retail, digital, experiential, and media, Amy is responsible for driving effective, cut-through partnerships with brands such as HEINEKEN, FIVE GUYS, Ella’s Kitchen, Maxi-Cosi, and STAPLES Solutions. Amy previously helped build iris USA’s digital strategy offering in New York, before heading to Ogilvy Washington, where she held the position of VP, Strategy and was responsible for planning across the agency’s consumer portfolio, refining strategic capabilities, and developing an in-house Content Studio. While at Ogilvy, Amy also served as an Adjunct Professor at Georgetown University’s Master’s in Communications program, teaching Content Strategy & Content Creation. Amy is passionate about the evolution of brand purpose and character in digital, known for big-picture thinking and creative collaboration, and is endlessly fascinated by consumer psychology and why people do what they do.

In his role as Online Media Communications Director, Stanislas oversees digital corporate communications for the Coca-Cola Company in Western Europe. Stanislas oversees the Coca-Cola Journey program in Western Europe, a pioneering brand content program running in 20+ countries around the world, as well as social media listening and community management operations. Prior to joining Coca-Cola in 2013, Stanislas was the head of Social & Digital - EMEA at MSLGroup, part of the Publicis Group. While at Publicis (2002-2013) in France, Stanislas managed a large team of digital specialists, advising blue chip clients and institutions on digital influence and social media strategies. Stanislas started his career in Washington D.C. in 2000, in the then-nascent field of online issues management, honing his skills and passion for all things digital, even after the .com “revo-plosion”. A long decade of frenetic blogging ensued... Stanislas currently lives in London, and is a graduate of the Paris-Sorbonne University and the George Washington University in Washington D.C. His favourite non-alcoholic drink is Coke Zero Lemon mixed with Sprite peach.

Head of Scania Newsdesk, Staffan Ekengren is a seasoned journalist and communications executive. Among the most experienced leaders in his field in Sweden, he has led his team in building up Scania’s internal media house, which is now among Sweden’s top content marketing and editorial communication operations. With editorial methodology at the core, and using storytelling as its starting point, the Scania Newsdesk team creates content for the vehicle manufacturer’s full range of global communication channels. Ekengren joined Scania in 2013, having served as the Head of Media Relations for ICA, Sweden’s leading grocery retailer. He has worked for both national and local newspapers, in radio, and for a governmental organisation. He is now writing a book about editorial communication which is due to be released in 2018 by one of Sweden’s foremost publishers of business management literature.

Bart has been working for ING for over 20 years, mostly in content management. His department is responsible for the creation of outbound customer communication, the processing of incoming customer communication, and complaint customer dossiers containing all customer communication. They provide services to all products and segments of ING Netherlands and Belgium. They cover a wide range of customer communication: digital and physical, inbound and outbound, transactional, and marketing. Bart is currently working on a short-term assignment for ING’s Global Innovation Office. He is exploring if there are beyond banking opportunities in which ING can leverage its core capabilities to enter new business models.

Jason Miller is the global content marketing leader at LinkedIn, a prolific keynote speaker, professor of marketing strategy at the University of California, Berkeley, and the best-selling author of Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11. His unique approach to content and social media marketing is born of his 10 years in the music business. His ideas and strategies are both inspiring and proven to work on the frontline, helping overcome some of the biggest challenges that marketers face today.

Elisabet is in charge of the Content Activation area in Communication at SEAT. After working actively as a journalist in business media and nationwide radio, she joined the company in 2011, where she began in the Internal Communication department and progressed to managing digital media, television and digital media relations, and generating substantive journalistic multimedia content.