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Cross Industry

Marketing Innovation Trends Summit

  • 2nd – 3rd March 2016
  • Portugal flag Portugal Lisbon
  • Tivoli Lisboa Hotel Avenida da Liberdade 185, 1269-050

This innovative B2B event will enable the participants to learn about the Innovations and Trends in the digital marketing World.

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About

This innovative B2B event will enable the participants to learn about the Innovations and Trends in the digital marketing World. This year, for the first time, the World Marketing experts will meet in Lisbon to analyse and tackle the latest and greatest opportunities in the digital marketing. Which single do digital marketing technique you think will make the biggest commercial impact for you in 2016? What is the most commercially important digital marketing trend for 2016 and in the next years? These and more questions will be answered at the MIT’16 Lisbon.

Who Should Attend

CEOs, CMOs, Marketing Vice-Presidents, Directors from:

  • Futurist
  • Brand Strategy
  • Communication
  • Commercial Operations
  • Global Research
  • Marketing & Sales
  • Creative
  • Online Marketing

From Industries Including: 

  • Advertising
  • Healthcare
  • Life Science
  • Technology
  • Insurance
  • Financial Services
  • Food & Beverage
  • Sport
  • Marketing
  • Pharmaceutical
  • Manufacturing
  • Communication
  • Retail
  • Consumer Electronics
  • Event Management
  • Automotive

Key Practical Learning Points

  • How technology is shaping the future of marketing
  • Opportunities, challenges, and behaviours of future shopping
  • How smart devices will elevate experiential marketing into the future
  • Relationship between ROI and brand value
  • How to harness micro moments in your strategy
  • Current scenario, emerging trends, and future directions of mobile advertising
  • Social CRM in the future of digital marketing
  • Design thinking as a strategy for innovation

JAN REZAB

Founder & Executive Chairman

Socialbakers

Jan is a lifelong entrepreneur who established his first business when he was 15. He’s currently the Executive Chairman of Socialbakers, a social media analytics company he co-founded. Jan is well known for his thought leadership on the trends, future, and societal impact of social media. He has been interviewed by nearly every major global media outlet, including The Wall St. Journal, Bloomberg, Business Insider, Ad­Week, and many more. Jan is perpetually on the road - having spoken at over 100 conferences, including LeWeb, Adtech, Social Media Week, TEDx and at universities including the Harvard Business School and Stanford University, as well as organizes the world’s largest social media and business event - ENGAGE.

KENNY JACOBS

Chief Marketing Officer

Ryanair

Kenny Jacobs, Chief Marketing Officer of Ryanair, Europe’s biggest and the world’s leading low-cost airline. He is responsible for sales, market­ing and customer service at Ryanair. Previously Kenny was CMO for Moneysupermarket plc. which has a set of digital brands saving consum­ers money on insurance, finance, energy and travel. Kenny has spent most of his career in retail, with Tesco PLC as marketing director in Tesco Ireland and brand director for Tesco UK. Prior to that he worked for German retailer Metro Group GmbH in various roles in marketing and IT in Europe and Asia.

PAOLA BONOMO

Global Marketing Services Director

Facebook, IT

Paola serves as Global Marketing Services Director, Southern Europe at Facebook, which she joined in May 2015. In this role she is responsible for the company’s commercial results in France, Benelux, Italy and Ibe­ria, leading a team based in Dublin and in the markets. Previously, Paola Bonomo worked at Vodafone Italy as Head of Online Services, Commer­cial Operations; at Il Sole 24 Ore, Italy’s leading financial newspaper, as Vice President, Online Business Unit; and in several roles at eBay Inter­national, including as Senior Director, European Operations. For the first 12 years of her career, Paola worked at McKinsey & Company, where she served the top management of leading Italian and multinational companies on strategic positioning, growth, new markets, alliances and acquisitions. Since 2009, Paola has been a member of Italian Angels for Growth, Italy’s most prominent angel group, where she focuses on in­vestments in the digital space. Paola serves a Director on the Boards of AXA Assicurazioni; of fintech startup MoneyFarm SIM; and of a fashion company listed on the Milan Stock Exchange, Piquadro. Paola’s current non-profit commitments are as President of the Stanford Club Italia, the local chapter of Stanford University alumni, and as a Board member at the Fondazione Cineteca Italiana. In February 2015, Paola was rec­ognized as one of the Inspiring Fifty, the fifty most inspiring women in European Technology. Paola holds an MBA from the Stanford Graduate School of Business and an undergraduate degree in Business Adminis­tration from Bocconi University in Milan.

ANDREA SILVA

Head of South West Europe, Channel Sales

Google, IT

Andrea leads Channel Sales in France, Italy, Spain and Portugal, where the current digitalization progress combined with a vast part of the economy depending on SMB’s make the ideal opportunity for partners investing in selling Google advertising solutions. In his 8 year tenure at Google, Andrea has developed a strong competence in all aspects of digital advertising, covering partnership, operations, and general man­agement positions in London and Milan. Prior to Google, Andrea was a management consultant at McKinsey and Booz Allen Hamilton, where he earned twice the Professional Excellence Award. Andrea has an MBA degree from MIT-Sloan School of Business, and holds a double MS de­gree in Mechanical and Industrial Engineering from the Ecole Centrale Paris / Politecnico di Torino.

PAULA PANARRA

Marketing & Operations Director

Microsoft, PT

Paula has a vast experience in Marketing, from the Fast Moving Consum­er Goods industry to the IT sector. At Microsoft since 2010 as Marketing & Operations Lead, Paula was responsible for planning and managing several impactful marketing projects for the Portuguese subsidiary, like ‘Small Demonstration” – winner of a Gold Award at Cannes Lions 2013, new operative systems launch, like Windows 8 and Windows 10, or Of­fice 365 launch, therefore responsible for delivering the Cloud Vision of Microsoft recognizing Microsoft’s mission: Empower every person and every organization on the planet to achieve more. Paula has been also responsible to drive operational excellence and cross effectiveness in the Portuguese Microsoft subsidiary, by leading the planning, measuring and reviewing of business operations and accountability and provid­ing increased integration and alignment across all the Product Groups. Paula plays also a very important role in strategic thinking and decisions about growth, share and investments where she incorporates all her cross operational knowledge and market insights. Before joining Micro­soft, Paula developed her career and marketing management skills at P&G Iberia: she joined this company in 1994 as Finantial Analyst, and left 16 years later, as Corporate Marketing Manager, being responsible for go to market strategy and execution for multiple business units.

STEVEN SCHNEIDER

President Gilt City & Gilt Business Development

Gilt.com, USA

Steven Schneider serves as the President of Gilt City, Gilt Business De­velopment and International. In this role, he oversees strategy and op­erations for Gilt City, the local experiences division of Gilt, which offers a curated selection of lifestyle experiences at insider prices in select U.S. cities. He also oversees the company’s Business Development and the execution of strategic partnerships, as well as the company’s Inter­national business. Previously, Schneider served as the Chief Operating Officer of Gilt City and was responsible for strategy, marketing, events, and finance functions. He joined Gilt City in January 2012 after serv­ing as Gilt’s Vice President of Business Strategy and, prior to that role, Senior Director of Operations Strategy. Before joining Gilt, Schneider was an Engagement Manager at McKinsey & Company for more than five years. In that role, he worked with leading global retailers, digital media companies, travel purveyors, and logistics players on a multitude of topics tied to strategy and operations. Previously, he held various management roles at McMaster-Carr Supply Company for nearly four years. Schneider holds a Bachelor of Science in Business from the Uni­versity of North Carolina at Chapel Hill, as well as an MBA from Columbia Business School.

NICKI KENYON

Vice President, Digital & Marketing Transformation

VISA, SGP, Asia Pacific

Nicki Kenyon joined Visa in November 2014 and is responsible for driv­ing marketing transformation enabled by technology, data and digital, to deliver marketing excellence for future needs. Additionally, she has responsibility for the maintenance of Visa’s digital assets, as well as the Card Design & Innovation team. Nicki is a multi-dimensional leader with over 20 years’ experience in brand strategy, marketing and manage­ment roles across a range of industries, from global corporations to startup companies. She has successfully established new businesses and contributed to the growth of existing ones in Australia and across Asia. Prior to Visa, Nicki was a Global Business Partner at Facebook. In this role she led the relationships with key global clients including Samsung, Mondelez and Unilever, across Asia Pacific. Previously, she held leadership and change management roles with companies such as AsiaRooms.com, MasterCard and Cathay Pacific Airways. She has also worked for creative advertising agencies (Ogilvy, JWT, TBWA), where she leveraged her strategic marketing experience for global companies such as Singapore Airlines and American Express. Nicki has held Ex­ecutive Board positions and is a Singapore committee member of the Australian Institute of Company Directors.

VICTORIA HAVENS

Director

adidas

Victoria joined adidas back in 2010, criss-crossing the globe with the company before settling down at Global HQ in Herzogenaurach, Ger­many, taking on the role of Global Director of Mobile Products and Ser­vices in 2014. Driving the global mobile strategy for the brand, Victoria works with stakeholders across the business to identify opportunities to integrate mobile moments in brand experiences. Also tasked with managing & evolving the brand’s app ecosystem, Victoria works with business counterparts as well as in-house delivery and development teams to identify global products. She has an undergraduate degree from the University of Pennsylvania and a Masters in Business Adminis­tration (MBA) from ESADE.

SHAWN KENT

Former VP Marketing

SFX Entertainment, Inc., USA

Shawn Kent has over 25 years of marketing and management experi­ence within the live event industry. He combines agency experience from Y&R and BBDO, with and understanding of technology from the ticketing sector together with his time at live event creators: Cirque du Soleil and ID&T. Shawn’s wide background in brand and marketing, concept development, and operations management within the enter­tainment sector led him to SFX Entertainment in January 2013. He was part of the initial management team at ID&T North America and, as Project Director, was responsible for the first edition of TomorrowWorld (the worlds most popular electronic music festival brand) in Atlanta. Shawn is currently VP Marketing for SFX LIVE and oversees marketing, content and technology innovations for SFX LIVE.

Paul Mikhailoff

Director of EMEA

Forbes, UK

MARIE CLARKE

Mobile & Digital Innovation Consultant Emirates

founder  Mobile Innovation Consulting UAE

Marie is one of the UK’s leading mobile innovation specialists. She col­laborates with clients to deliver best in class web, mobile, tablet and wearable applications. A Certified Scrum product owner and business analyst, Marie works closely with stakeholders, engineers and UXD teams to define, deliver and iterate innovation portfolios. An advocate of Lean UX and Design Thinking frameworks, Marie delivers products to generate maximum commercial and user value.

JUAN SEVILLANO ZABALA

Country Manager

Rocket Fuel Europe,ES

Juan Sevillano Zabala, Country Manager for Spain, is responsible for bringing Rocket Fuel’s Marketing platform to the Spanish market. Before joining Rocket Fuel in June 2013, Sevillano was VP for LATAM and Man­aging Director for Spain and Portugal at TradeDoubler, Europe’s number one affiliate network, where he gained recognition for his success in transforming the company’s business in a very challenging environment. With over 14 years’ experience in the online media industry, Sevillano has also worked as Managing Director of Microsoft Media Network and sales director at Yahoo! Search Marketing.

ANDREA BONI

Vice President Innovation & Business Development

Brussels Airlines

Andrea serves as Vice President Innovation and Business Development and member of the Commercial Management Board at Brussels Air­lines. In his position he is supporting the successful repositioning of the company as a “no compromise airline” in one of the most competitive markets in Europe. Redefining the Customer Experience through inno­vative partnerships is part of this strategy. Prior to heading Innovation and Business Development, Andrea held various management positions at Brussels Airlines, the last one being Vice President Marketing.

NUNO ALMEIDA

Head of E-commerce & Mobility

SONAE MC, PT

Nuno works for Sonae MC (the leading retail company in Portugal) since 2002, being at the moment responsible for managing the E-commerce and Customer Mobility. His curriculum shows a vast experience in op­erations and store management. He was: Department Manager (2002), Store Director (2003), Operations Director Modelo Stores (2007), Op­erations Director Bom Dia Stores (2011) and E-Commerce Director of Sonae MC (2011). He also had an operational role at Lidl (1996–1998). In the Commercial area, as Commercial Director (1996-2002): Areal (Book Editors), AEIOU and Terravista (news and entertainment portals). In Sonae MC he conceptualized the user experience of ‘Portal Móvel’ solution (2006), led the project of a central infrastructure maintenance operations MAC (2007). Afterwards, headed the management of the checkout solutions with the implementation of self-scanning, massifica­tion of self-checkout solutions, and implement the single queue concept in SONAE MC Stores (2010-2013). In 2011 he led the team that created and developed the Bom Dia Store concept. Throughout his career, he has developed skills and competences in Management, Project Man­agement and Operations Management in food retail stores, and in e-commerce. In addition to his activity as E-commerce Director, he is a member of the E-commerce Forum Board of SONAE.

JAIME PELEGRÍ

Head of Business Spain & Portugal

Twitter

Advertising Industry. Started his career at Google as Industry Manager for Tech and Retail verticals. He was the 8th person to join the Google Spain office. After 3 years he joined Jumptap, the first mobile advertis­ing network at that time, as the Director of Advertising Sales where he spends two years being a key person helping to develop the mobile ecosystem. In 2010 Jaime returns to Google after the YouTube acquisi­tion and he is named responsible of the video platform monetization in different industries moving later to lead the Pre Sales Branding team - New Products And Solutions within YouTube. Currently and since over two years ago he works at Twitter as the Head of Business for Spain and Portugal.

PAVEL JANKOVSKY

Marketing Director

BMW Group, Czech Republic

Pavel is responsible for brand management and marketing for the mar­ket leader in czech luxury car segment. He has been lucky to cooperate with lot of cool brands. He started as a producer in czech branch of BBDO, where he worked on several progressive campaigns for such cli­ents as Pepsi, Wrigley, Toyota etc. This was one of the reason why was hired by MTG to lead the creative department of one of the biggest TV station network in Czech Republic, where he launched awarded channel TV Cool. Afterwards he decided to enrich his foreign working experi­ence in Moscow, Istanbul and Dubai. Four years of brand strategies for international clients he utilized this experience as a marketing director for O2 or BMW. His focus is on future of mobility and digital marketing.

RUI VENTURA

President

APPM

Rui Ventura says that is a “collector of experiences. Passionate for the areas of marketing, content, communication, design, music and contem­porary art, it’s in the mixture of these different areas of knowledge that I build my efficient and differentiating solutions.” His life motto is: “Life Long Learning” and he believes that “every day we learn something.” He has a degree in Communications and Marketing, Advertising and Public Relations and a master in Business from UTL University in Lisbon, ISCSP. The president of APPM adds that he: “have a combination of local and international experiences in the Middle East with McCann-Erickson, in Lisbon and London where I worked for MTV as Director of Marketing. In Ogilvy where I was Executive Director and Sheraton where I was Direc­tor of Marketing. I was also responsible for the areas of Innovation and Creativity in Edelman. I am currently responsible for the channel FUEL TV Marketing, Sales and Creative for the regions of Europe, Middle East and Africa, a channel specialized in Action Sports, Lifestyle, and Youth Culture. I‘m, since 2012, President of the APPM – Portuguese Associa­tion of Marketing Professionals, an association with 49 years of history and over 10,000 associates in representing the Marketing and its profes­sionals in Portugal.” He’s guest Professor at Universidade Católica and European University where he teaches Marketing, Advertising, Brand Activation and Communication chairs. He’s also a Jury Member of the largest exhibition of creativity worldwide in the category of Brand Acti­vation in the Young Lions Cannes Lions. He joined the Advisory Board of the World Brand Congress, a leading global marketing conferences, and his a member of the Honorary Committee of the ECREA – European Communication Research and Education Association. Rui Venture is also University teacher, Start-up mentor, and author.

JAN REZAB

Founder & Executive Chairman

Socialbakers

KENNY JACOBS

Chief Marketing Officer

Ryanair

PAOLA BONOMO

Global Marketing Services Director

Facebook, IT

ANDREA SILVA

Head of South West Europe, Channel Sales

Google, IT

PAULA PANARRA

Marketing & Operations Director

Microsoft, PT

STEVEN SCHNEIDER

President Gilt City & Gilt Business Development

Gilt.com, USA

NICKI KENYON

Vice President, Digital & Marketing Transformation

VISA, SGP, Asia Pacific

VICTORIA HAVENS

Director

adidas

SHAWN KENT

Former VP Marketing

SFX Entertainment, Inc., USA

Paul Mikhailoff

Director of EMEA

Forbes, UK

MARIE CLARKE

Mobile & Digital Innovation Consultant Emirates

founder  Mobile Innovation Consulting UAE

JUAN SEVILLANO ZABALA

Country Manager

Rocket Fuel Europe,ES

ANDREA BONI

Vice President Innovation & Business Development

Brussels Airlines

NUNO ALMEIDA

Head of E-commerce & Mobility

SONAE MC, PT

JAIME PELEGRÍ

Head of Business Spain & Portugal

Twitter

PAVEL JANKOVSKY

Marketing Director

BMW Group, Czech Republic

RUI VENTURA

President

APPM