Giuseppe Caltabiano is a highly-talented, results-orientated global marketing executive with 20+ years’ success spearheading instrumental B2B & B2C operations. As a renowned content marketing speaker and writer, he has achieved an essential place among the 2017 Top 25 masters of multi-channel marketing and was voted as one of 2016’s most influential Euro-pean B2B marketers by software company Traackr. Furthermore, he is an innovative creative strategist with a passion for advising top global brands across the financial, technology, industrial, and consumer sectors to produce world-class content and digital marketing strategies, including Schnei- der Electric, Cisco, Generali, Virgin Media, Capgemini, Motability, and many more. Giuseppe is currently content marketing chief strategist at Scorch, the worldwide renowned content marketing agency, where he defines content marketing strategies for large enterprises. Giuseppe has an MBA from Milan’s SDA Bocconi School of Management, a degree in engineering from the University of Milan, and is trained on mergers & acquisitions at the London Business School. He currently lives in London.

Jason Miller is the global content marketing leader at LinkedIn, a prolific keynote speaker, professor of marketing strategy at the University of California, Berkeley, and the best-selling author of Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11. His unique approach to content and social media marketing is born of his 10 years in the music business. His ideas and strategies are both inspiring and proven to work on the frontline, helping overcome some of the biggest challenges that marketers face today.

Brett Hannath’s 25+ year career in enterprise computing spans the launches of Windows 1.0 through to Apple iOS 10. Seven years as a developer in the Australian health sector led to education and product marketing roles with Progress Software and then Oracle Corporation; where Brett launched the world’s first internet-enabled database - Oracle8i. At Intel Corporation, Brett led regional business development and alliances and drove the commoditisation of 64-bit computing; the enabling of a mobile workforce and the evolution of the digital home. At TIBCO Software, based in the USA in Silicon Valley, Brett enjoyed the colliding worlds of the CIO and CMO - and all the promise it brought to redefining how companies, consumers and systems interact. Now leading marketing for McAfee in Europe, Middle East, Africa, Asia-Pacific and Japan, Brett is focused on ensuring enterprises understand the importance of securing everything they digitally own and do.

Sebastien created his first website for Michelin’s Undercarriage Division in 1996. Since then, he never stopped working into the digital field. His career path is divided into three main experiences. First in large web agencies (Publicis and Ogilvy), where he developed campaigns, websites, CRM activations, brand content platforms and social strategies for Cisco, Nestlé, Mattel and LVMH. Then he joined Capgemini Consulting to develop a digital transformation offer for PSA, BNP Paribas, Crédit Agricole, Nestlé, and Orange. Finally, yet importantly, he came back within advertising agency networks to build McDonald’s e-commerce and CRM for France within DDB, and accelerate the digital transformation of Publicis Group. Sebastien is now Chief Marketing Officer for L’Oréal France. He manages media, data, CRM, social and performance monitoring for the 54 brands of L’Oréal on the French market.

Adriana is a marketing professional passionate about building brands. She has almost 20 years of experience in advertising, digital marketing, PR, trade marketing and product innovations across hair care, oral care and over the counter (OTC) brands. She has led strategy and execution for brands such as Head & Shoulders, Pantene, Blend-a-Med, Denivit, Nicorette and Sudafed; while holding positions in blue chip companies such as Procter & Gamble Poland, Schwarzkopf & Henkel Germany and Johnson & Johnson UK. She is currently responsible for driving global equity, strategy and innovation for a platform of ‘cough and cold’ brands present in the US, UK, Russia, Australia, Germany among others. Adriana has developed several holistic campaigns. One of them won a Marketing Excellence Award from The Chartered Institute of Marketing (CIM) in the UK.

Federico Garcia Parra is a senior corporate executive specializing in marketing with track a record in business development and management. Since 2014, Federico has been Otis’ Director of Marketing and Communications for Global Major Projects, based in London, United Kingdom. He is in charge of developing Otis’ major new projects business, and growing the company’s brand equity and engaging key stakeholders worldwide in the high rise building and transport infrastructure segments. As a key member of Otis’ global communications council, Federico contributes to company-wide communications strategy, advising on the platforms, which project Otis’ executives as industry thought leaders internationally. These underpin Otis’ central role as the industry innovation pioneer and trusted vertical transportation partner.

Tom is a brand strategist with international experience. An original co-founder and managing director of Top 100 digital agency Mook, Tom worked with some of the world’s leading brands and businesses to drive growth through brand thinking in a connected world. Responsible for the successful sale and merger of Mook into Nitro Group in 2006, Tom went on to be-come global head of digital strategy on the board of the leading independent micro-network, working on international client assignments, including pioneering the use of digital collaboration and co-creation for brand strategy, culture change, and engagement. Following the acquisition of Nitro Group by Sapient in 2009, he then worked as vice president of strat-egy for the newly merged business in Europe. Tom is now on the global leadership team of FutureBrand Worldwide with responsibility for strategy, corporate development and the firm’s global methodologies.

Since October 2016, Joachim Bader leads the Central Europe operation of Wunderman, working closely with the GMs within each German office as well as with the CEOs of Austria and Switzerland. Before Wunderman, Joachim was VP Continental Europe of Sapient Nitro. He has 20 years of experience in digital marketing and customer experience on both client side (Ex-cite@Home, Telefonica) and agency side (Razorfish, MindMatics, CLANMO, Sapient). For over ten years, Joachim has been one of the most distinguished experts in multi-channel digital marketing and business transformation in Germany. He brings significant expertise in the automotive, travel, fashion/luxury industries, and oversaw the creation of the iconic, digital transformation services for NIVEA, HUGO BOSS, Lufthansa and Audi. Joachim holds a M.A. (Diploma) in Political Sciences and Business Economics. He is also founder of two agencies: Pocketframes and CLANMO.

Mark leads digital innovation for Hewlett Packard Enterprise where he focuses on solutions that help organisations in all sectors create new business models that leverage digital innovation. Mark draws on over 25 years’ of experience working with a combination of large global plus small startup innovative technology & services companies to rapidly create leading-edge solutions for companies in various sectors including leading retailers & brands.

Irina is a global content strategy expert and speaker with extensive experience in the technology and non-profit sectors. Leading a content strategy function at SAP, she feels fortunate to shape superior customer experiences with a focus on digital transformation. Irina has driven large content marketing projects and guided co-workers and teams in her various roles. Her ability to connect with people across cultures and functional areas has been a key factor for success in multiple fields of marketing and communications. Irina’s passion for mentoring, great customer experience, and content as a connector and differentiator is what makes her run.

Magnus Jern is DMI’s chief innovation officer. He is responsible for driving innovation, thought leadership, and mobile transformation across DMI globally. Magnus has over 10 years of experience in content strategies, online marketing, search, location-based services, app development, and mobile marketing for global consumer brands, retailers, and carriers across the world. He was the CEO and founder of Golden Gekko, one of the leading mobile app solution providers in the world, which DMI acquired in 2013. In 2014, Magnus was named one of the Mobile Top 50 by The Drum. He is a frequent speaker at Mobile World Congress and a guest lecturer at ESADE, one of Europe’s leading business schools. Magnus is often quoted by top news sources, such as Reuters, Financial Times, and The Guardian, about future trends in mobile. Most recently, he founded Moville, a non-profit organisation dedicated to educating future mobile experts to help improve the world through mobile technology.

Manuela currently heads the global mobility and total rewards practice at SWAROVSKI, partnering with management and HR to drive a culture and environment where people learn, grow and contribute to the current and future success of the company. Prior to that she worked as a consultant with the New Day Company and as a human resources expert with Novo Nordisk; helping organisations engage with their workforce and achieve high performance through a positive culture and enablement of people. Manuela’s areas of expertise include strategic reward, performance management, employee engagement and human capital management advisory. Her career spans over 20 years across wide-ranging business disciplines, from sales and marketing to human resources.

Giovanni has been in Dell for over 16 years and he is an enthusiastic Social Media user and professional. An Italian based in Montpellier (France), he has covered different management roles in Customer Services, Programs, and Executive Escalations. In 2010, Giovanni was appointed as the leader of the Social Media Support team which is currently up and running in 15 different languages. At present, Giovanni leads the Global operations for EMEA, Latin America, and APJ and drives customer engagement and digital content through Social Media. Prior to working at Dell, Giovanni has 5 years’ experience in Compaq/HP in Europe and in the Middle East, with a background in foreign languages, management and communication, and a passion for photography. Giovanni is regularly invited to international events and university master’s degree classes to share the Dell Social Media experience in Customer Services and to deliver lectures on the impact of social media customer experience in B2C and B2B businesses.

Michele Sassano is the sales, marketing and business operations director for lolaandgrace at Swarovski, the Austrian group founded in 1895 and global leader in the production of quality crystals and fashion jewelry. In his current role since 2014, Michele is responsible for the development of a strong and sustainable retail channel for lolaandgrace worldwide and for the implementation of the marketing and communication strategy; ensuring effective implementation across all consumer touchpoints and trade channels. Michele has covered different roles within the company which he joined in 2012, such as strategy and controlling director, business advisor and time-to-market director. In doing so, he has had the opportunity to acquire a full understanding of the lolaandgrace business and organisation, while collaborating with the definition of the brand’s strategic vision.